Jef Staes

The Color of Innovation will be Red - The Red Monkey Story

My mission is to awaken organisations. To show them that the old ways are insufficient in today’s world.
— Jef Staes

Who is Jef Staes?

Jef Staes (Belgium, 1956) is an authority on learning processes and innovative organisations. After a career as Corporate Learning Officer (Siemens Belgium), he currently assists CEO’s and organisations to find a comprehensive answer to the changing dynamics of today’s market. 

“Why don’t organisations learn and innovate fast enough?” Jef Staes answers this question. He has written a number of books on this topic, including the Red Monkey Trilogy, and has been a popular speaker at numerous international conferences (incl. 3x TEDx, Online Educa, IRM UK, ...). His latest project is a network of likeminded organisations that learn and work together to create a real culture of innovation within their company. This cooperation is based on Jef's Engine of Innovation Mindset.


Jef Staes is a keynote speaker and author, expert and entrepreneur. His eye-opening ideas on the future of business and education inspire many.

His bestselling book, “My Organisation is a Jungle”, uses a rich vocabulary and exciting parallels to truly engages you in the story of Red Monkey Innovation Management.

Want to invite Jef Staes at your next conference, find out more at


The Red Monkey Story

Coming Soon

"The Red Monkey Story by Jef Staes” is an online Q&A with Jef Staes that takes you through the entire array of ideas and insights of Jef Staes.

It uses the EOI Mindset Map as a base for a grand story in five parts.

'The color of innovation will be Red' is a brand new, half-day session that not only introduces you the Red Monkey Story, but also offers a short workshop to bring Jef's Red Monkey insights into practice. You can join one of our open sessions with a small group or as an individual professional.

It's also part of our Awake projects and we hope it offers everyone the opportunity to attend a session with Jef Staes.